RDW « Responsive Web Design » is a website whose design aims to offer a comfortable consultation for different media. For instance, thanks to different techniques and principles, the website is simultaneously useable for computers monitors, mobile phones, tablets and readers.
The mobile dedicated site implies creating a second version of a website, especially for mobiles. Its operation is adapted to the specificities of mobile devices in terms of content and functionality. For instance, it takes into account the presentation on the screen and touch function.
Here are the main differences between both of these techniques:
Responsive Web Design site
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Mobile dedicated site
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Only one website has to be created which allows a reduction of the costs
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Means to create 2 websites, with 2 different URL which increase costs (more maintenance)
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Good solution for small simple sites
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Good for larger and complicated sites
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Less webpages to maintain and easier communication as there is only one website to communicate about
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Better user experience as the website is especially made for mobiles: it also means better SEO
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THE RELATIONSHIP BETWEEN GREAT MOBILE USER EXPERIENCE AND DIRECT BOOKING
A mobile compliant website is currently absolutely essential as most of the web searches are done on mobile phones. Hence, it is really important that the website fits to the mobile in order to create the best mobile user experience. To achieve a great mobile user experience, content should be adapted to phones, it should also be a fast loading content and it has to take advantage of the touch function to make it easier to use for Internet users.
In hospitality, a great mobile user experience is essential to encourage people to reserve by showing the contacts to the hotel, highlighting the hotel’s USP and by integrating a specific booking engine (adapted to mobile, efficient, fast and easy to use).
The challenge for hotels in order to encourage direct booking is in fact to create a mobile friendly site which will be as efficient as the OTA’s mobile versions.
STUDY OF TWO HOTELS’ MAIN SITES AND MOBILE SITES
Website
Mobile version
Website version
Mobile version
MAMA SHELTER MOBILE VERSION
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VILLA FLORENTINE MOBILE VERSION
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Speed of download
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√
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Long to download
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Access key tasks
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Find me
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√
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Map is not on the first page
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Contact
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√
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Book direct
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√
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The link doesn’t work via the button « book now »
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Access
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Lot of scrolling
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Booking engine
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Easy to access
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√ via the main button, on the same tab
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Not via the main button but via the menu. It opens a new tab.
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Easy choices
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Images for brief product description
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Mobile user promos
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No
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No
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Design
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Express the hotel’s personality
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√
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Fun to use
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No
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Something special?
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No
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No
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What change to recommend?
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To many links to the Accor Hotel Group whereas it is difficult to go back to Mama Shelter Lyon main page.
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There are too much texts and the website is too long to charge
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Thank you for the side by side comparison - easy to see which one is more user friendly - nice work.
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