The impact of voice bookings
The impact of voice bookings What is the data source(s) for the information 'spoken' by Alexa? Alexa gives information that it founds on Kayak.com which is a travel metasearch engine, and on Booking.com. The information it gives are the following: location, room rates, online reputation analysis, conditions of the room rates (cancellation policy, room types...), · What actions should hotel marketers take to make sure their hotel gets presented by Alexa? They should regularly update the description of their hotels on these platforms and check the online reputation. The creation of content is the key of the success! How will this affect various language capabilities? As I told in the previous question, the variety of the content is the key on online metasearch such as Kayak and Booking, and the language is part of this. It is well known that one of the strength of Booking.com is the diversity of the lan...

